Business Partner Benefits
Why partner with the Ausable River Association?
Your business partnership shows that you align with the issues that affect your own backyard and the greater community. Additionally, business partnership provides value to your company through a variety of marketing outlets. Research on partnerships between businesses and nonprofits has determined numerous benefits (2017 Brandmuscle Effectiveness Index):
- One of 5 most effective forms of local marketing, great ROI: businesses experienced -22% leads decrease, 14% sales increase with event marketing.
- Builds search visibility: additional mentions and backlinks increase exposure for search engine optimization.
- Promote company values: 87% of customers buy based on values, 76% boycott based on values; when companies support issues they care about, individuals are more likely to experience the following emotions toward the company: positivity (92%), trustfulness (87%), and loyalty (88%).
- Proven track record: 80% of local businesses are satisifed with the results of their community partnerships; event marketing (84%) and social media marketing (70%) are the most effective and frequently used promotional oulets.
Business Partner Levels
Platinum - $5,000
- Logo & link listing on website homepage (170,000+ annual website visitors)
- Logo & link listing in weekly e-newsletter (distribution 1,100+)
- Invitation for company representative(s) to site tour hosted by executive director
- Sponsor/Co-Sponsor table at Ride for the River (150+ participants)
- Logo listing on Ride for the River registration page & registration for 4 people
- Logo & link tiered listing on website Event Pages & Business Partnership Page (170,000+ website visitors)
- 4 acknowledgements on social media (Facebook, Instagram, Twitter - 11,000+ collective followers)
- Listing in Annual Report (distribution 800+)
- 4 Ausable River Association stickers
Gold - $2,000
- Logo & link listing in weekly e-newsletter (distribution 1,100+)
- Invitation for company representative(s) to site tour hosted by executive director
- Sponsor/Co-Sponsor table at Ride for the River (150+ participants)
- Logo listing on Ride for the River registration page & registration for 3 people
- Logo & link tiered listing on website Event Pages & Business Partnership Page (170,000+ website visitors)
- 3 acknowledgements on social media (Facebook, Instagram, Twitter - 11,000+ collective followers)
- Listing in Annual Report (distribution 800+)
- 3 Ausable River Association stickers
Silver - $1,000
- Invitation for company representative(s) to site tour hosted by executive director
- Sponsor/Co-Sponsor table at Ride for the River (150+ participants)
- Logo listing on Ride for the River registration page & registration for 2 people
- Logo & link tiered listing on website Event Pages & Business Partnership Page (170,000+ website visitors)
- 2 acknowledgements on social media (Facebook, Instagram, Twitter - 11,000+ collective followers)
- Listing in Annual Report (distribution 800+)
- 2 Ausable River Association stickers
Bronze - $500
- Registration for Ride for the River for 1 person
- Logo & link tiered listing on website Event Pages & Business Partnership Page (170,000+ website visitors)
- 1 acknowledgement on social media (Facebook, Instagram, Twitter - 11,000+ collective followers)
- Listing in Annual Report (distribution 800+)
- 1 Ausable River Association sticker
Supporting - $200
- Annual membership (500+ members)
- Logo & link tiered listing on website Event Pages & Business Partnership Page (170,000+ website visitors)
- 1 acknowledgement on social media (Facebook, Instagram, Twitter - 11,000+ collective followers)
- Listing in Annual Report (distribution 800+)
- 1 Ausable River Association sticker
