Business Partner Benefits

Why Partner with the Ausable River Association? 

When you partner with us, you show your community that you care for local streams and lakes, their water quality, and the many forms of life that depend on them. By supporting the Ausable River Association you support our communities and help us protect streams and lakes through water quality monitoring, stream restoration, habitat protection, education, and more.

Your business partnership shows that you align with the issues that affect your own backyard and the greater community. It provides value to your company through a variety of marketing outlets. Research on partnerships between businesses and nonprofits has identified many benefits (2017 Brandmuscle Effectiveness Index), including:

• One of the five most effective forms of local marketing and a great ROI: businesses experienced -22% leads decrease, 14% sales increase with event marketing.
• Builds search visibility: additional mentions and backlinks increase exposure for search engine optimization.
• Promote company values: 87% of customers buy based on values, 76% boycott based on values; when companies support issues they care about, individuals are more likely to experience the following emotions toward the company: positivity (92%), trustfulness (87%), and loyalty (88%).
• Proven track record: 80% of local businesses are satisifed with the results of their community partnerships; event marketing (84%) and social media marketing (70%) are the most effective and frequently used promotional oulets. 

Business Partner Levels

Great Range: $1,000 annually

• Logo & link listing in weekly e-newsletter (distribution 1,200+)
• Two tickets to Autumn Shindig or tailored site tour hosted by executive director
• Sponsor table at Ride for the River (150+ participants)
• Logo listing on Ride for the River registration page & registration for 2 people
• Logo & link tiered listing on website Business Partnership Page (170,000+ website visitors)
• 4 acknowledgements on social media (Facebook, Instagram, Twitter - 11,000+ collective followers)
• Listing in Annual Report (distribution 800+)
• 4 Ausable River Association stickers

Sentinel Range: $500 annually

• Logo & link listing in weekly e-newletter (distribution 1,200+)
• Logo listing on Ride for the River registration page
• Logo & link tiered listing on website Business Partnership Page (170,000+ website visitors)
• 2 acknowledgements on social media (Facebook, Instagram, Twitter - 11,000+ collective followers)
• Listing in Annual Report (distribution 800+)
• 2 Ausable River Association stickers

Soda Range: $100 annually

• Logo & link tiered listing on website Business Partnership Page (170,000+ website visitors)
• Logo listing on Ride for the River registration page
• 2 acknowledgements on social media (Facebook, Instagram, Twitter - 11,000+ collective followers)
• Listing in Annual Report (distribution 800+)
• 1 Ausable River Association sticker

Supporter: In-kind donations

• Logo & link tiered listing on website Business Partnership Page (170,000+ website visitors)
• 1 acknowledgement on social media (Facebook, Instagram, Twitter - 11,000+ collective followers)
• Listing in Annual Report (distribution 800+)
• 1 Ausable River Association sticker