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Business Partner Benefits

Why partner with the Ausable River Association? 

Your business partnership shows that you align with the issues that affect your own backyard and the greater community. Additionally, business partnership provides value to your company through a variety of marketing outlets. Research on partnerships between businesses and nonprofits has determined numerous benefits (2017 Brandmuscle Effectiveness Index):

  • One of 5 most effective forms of local marketing, great ROI: businesses experienced -22% leads decrease, 14% sales increase with event marketing.
  • Builds search visibility: additional mentions and backlinks increase exposure for search engine optimization.
  • Promote company values: 87% of customers buy based on values, 76% boycott based on values; when companies support issues they care about, individuals are more likely to experience the following emotions toward the company: positivity (92%), trustfulness (87%), and loyalty (88%).
  • Proven track record: 80% of local businesses are satisifed with the results of their community partnerships; event marketing (84%) and social media marketing (70%) are the most effective and frequently used promotional oulets. 

Business Partner Levels

Platinum - $5,000

  • Annual membership (500+ members)
  • Listing in Annual Report (distribution 800+)
  • 4 Ausable River Association stickers
  • 4 acknowledgements on social media (Facebook, Instagram, Twitter - 10,500+ collective followers)
  • Logo & link tiered listing on website Event Pages & Business Partnership Page (170,000+ website visitors)
  • Registration for Ride for the River for 4 people & logo listing on registration page
  • 4 festival passes for the Wild & Scenic Film Festival
  • Sponsor/Co-Sponsor table at Ride for the River (150+ participants)
  • Logo listing & MC shoutout in virtual Wild & Scenic Film Festival (150-200 attendees)
  • Invitation for company representative(s) to site tour hosted by executive director
  • Logo & link listing in weekly e-newsletter (distribution 1,000+)
  • Logo & link listing on website homepage

Gold - $2,000

  • Annual membership (500+ members)
  • Listing in Annual Report (distribution 800+)
  • 3 Ausable River Association stickers
  • 3 acknowledgements on social media (Facebook, Instagram, Twitter - 10,500+ collective followers)
  • Logo & link tiered listing on website Event Pages & Business Partnership Page (170,000+ website visitors)
  • Registration for Ride for the River for 3 people & logo listing on registration page
  • 3 festival passes for the Wild & Scenic Film Festival
  • Sponsor/Co-Sponsor table at Ride for the River (150+ participants)
  • Logo listing & MC shoutout in virtual Wild & Scenic Film Festival (150-200 attendees)
  • Invitation for company representative(s) to site tour hosted by executive director
  • Logo & link listing in weekly e-newsletter (distribution 1,000+)

Silver - $1,000

Bronze - $500

Supporting - $200

  • Annual membership (500+ members)
  • Listing in Annual Report (distribution 800+)
  • 1 Ausable River Association sticker
  • 1 acknowledgement on social media (Facebook, Instagram, Twitter - 10,500+ collective followers)
  • Logo & link tiered listing on website Event Pages & Business Partnership Page (85,000+ website users)
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